To launch adidas' 2016 global women's campaign, we created a series of films that feature female athletes and influencers who are reshaping sport through creativity. We created 13 broadcast and online films for this campaign, which spurred a global conversation about women in sport.
Awards: 5 Silver Clios in Sport and 5 Silver Clios in Fashion
Featured in AdAge, The Drum and Highsnobiety
As a social extension of our global 2016 adidas women's campaign, we created an online tool that allowed people to create their own personalized films, mirroring the ones featured in our campaign. To do so, users went to adidas.com/heretocreate to enter a personal storyline, select a music track and pick content from their Instagram account, including photos and videos. A :15s personalized film was then generated and easily shared across social channels.
Pure Boost X Product Launch
This campaign coincided with the product launch of Nike’s first running shoe designed for women: the PureBoost X. The shoe uses Boost Technology, which is a fancy type of foam in the shoe’s sole that “gives back energy with every step you take.” So to introduce this notion of more power in every step, we created a launch event that used runners' energy to power the lights in Victoria Park.
