The most ambitious project I have encountered in my career. A feature film, 7 years in the making, made by our incredible Amsterdam-based agency, We Are Pi, and Nike. As Nike’s first ever cinematic movie release.
“Crios Pas Qu-on Dort” ("Don't Think We Are Sleeping)" is a once in a generation, underdog story, following 3 kids, and everything life throws at them, as they strive to reach their Olympic goals. The film premieres in theaters just after the Paris 2024 Olympics.
It was an honor to help title the film and develop the movie poster, trailer & launch approach. Featured in Variety, Adweek, Muse By Clios, Little Black Book. Directed by: Nick Walters and Lou Marillier. Movie poster shot by: Solene Gun.
