To empower disengaged gen-z to get back into sports, we created a new Nike global franchise that shows them they don’t have to fit into sport, sport has to fit them. Episode one features professional athlete, Dina Asher Smith, and influencer, Nella Rose, who takes on boxing with a group of friends. The episode was accompanied by social media content & event activations in London. Featured in: Adweek, Campaign Awards: Bronze Clio in Sport
